Reaching Out to a Global Audience
Strategic communications and outreach are key Regional Center priorities. The NESA Center established an Outreach Office to coordinate all communication with:
- Points of contact in U.S. embassies overseas and foreign embassies in Washington
- Participants prior to and during our programs, Alumni after they leave our seminars
- U.S. government stakeholders, both in Washington and overseas
- The interagency strategic communications community
- Media, both domestically and in the region
The Center’s goal is to generate a dialogue that begins with the programs and continues after participants leave. We produce short, non-attributed executive summaries after seminars and trips. These reports, circulated on a limited basis to senior USG stakeholders, contain key/new facts or opinions gleaned from discussions with participants. The purpose of the summary is to help senior policymakers stay informed of views to which they would not otherwise be exposed. Our executive summaries routinely generate responses from the 3- and 4-star general/flag officers and their civilian equivalents.
Participants: Outreach Starts Here
The Center’s ability to continue to generate programs that bring NESA region participants together is a result of the commitment of our participating countries who send their best and brightest to NESA Center seminars and workshops. Participants are almost equally divided between military and civilians, and come from across our Combatant Commands. Recognizing the vital interests of countries outside of the NESA region, we also invite several NATO members to participate in our programs.
The Center’s core programs include sessions held at the NESA and interesting and important locations throughout Washington, DC. We provide simultaneous interpretation into Arabic, French, and Dari for each seminar, affording us the opportunity to bring participants who might not attend because of language limitations.
In addition to seminars we arrange experiences and meetings outside of the classroom. CT specialists attend meetings with the Pentagon’s J-5 office dealing with the War on Terrorism; a deputy spokesman for a NATO country foreign ministry met the Rapid Reaction Unit in Under Secretary of State Karen Hughes’ office and we arranged for a one-star participant to meet with a Congressman to whom he had been introduced while the Member toured the Middle East.
Our Alumni Program office provides a variety of resources to participants after the graduate from one of our programs, including an alumni website which is full of information and allows alumni to access NDU library resources. The office maintains communication with alumni through letters, program updates, in-country forums and receptions.